People Who Care

I Care! Some have lived here for generations and some moved to the area because of the beauty. Find out the many reasons why people care about protecting the environment.

Stephen Kircher's father founded Boyne Resorts 62 years ago. See how his father's dream has turned into the family business and now draws more than 600,000 people to the area each year. Hear why Stephen thinks it is important to protect the environment for those who live, work and visit here.

Chris Etienne remembers how much fun she had when summering "Up North" as a child with her family. See how her childhood memories and on-going love of the area and its natural resources led her to make Northern Michigan her home.

Peggy Ellenberger, a life-long Northwest Michigan resident and owner of Peggy's Gardening, talks about why protecting the environment is important to her.

For John Kane, President of Kane Construction, Northwest Michigan has been like a magnet for him his entire life. See what attracts John to Little Traverse Bay and why the environment is important to him.

Dave Mengebier, President of CMS Land, explains why he cares about the environment around the Little Traverse Bay.




I Care Campaign Stephen Kircher


Chris Etienne I Care Campaign


Peggy Elleneberger I Care Campaign


John Kane I Care Campaign


Dave Mengebier I Care Campaign